The article posted on the FT’s website describes the ways in which businesses can increase their profitability and customer base by either spending no money at all or by investing in new software or in consultancy services. The article focuses on how important it is that those in charge of the business realise how vital, and very often how simple, it is to make your business more profitable, without spending overwhelming amounts of money on for example hiring new members of staff.

The ways proposed by the article, which many tend to overlook or forget about, include ensuring that existing customers return to buy more by developing long lasting customer relationships, rather than adopting a trade as you go approach. This can be achieved by outsourcing to specialist companies those areas of business that you feel you can squeeze more out of, using their expertise.