We recently reported on the new 'Business in You' campaign, a new partnership between private enterprise and Government to highlight support for start-ups and growing businesses and encourage entrepreneurial spirit in 2012. In the campaign it's claimed that "there's a business in everyone". That's a pretty bold statement and potentially harmful to the economy.
Should we really be encouraging people to start a business who have none of the necessary skills or knowledge to succeed? Many new businesses fold every year, and so is it a good idea to put the idea out there that anyone can start a successful business. While it's clearly not black and white - how do you identify someone who will be able to launch and run a business - there are some situations where the person in question clearly has neither the understanding or determination required to succeed as a business owner.


