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The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
Publication Date: 21 Mar 2012
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.
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By Don Silver A common sense guide to success. Simple ideas and steps to follow as you journey on your path to business ownership. Â Â Â  Writer for Hire: 101 Secrets to Freelance SuccessPublication Date: 25 May 2012
The hundreds of thousands of fulltime freelancers and millions more who freelance on the side need smart, practical, tried-and-true advice to help them work more efficiently and make more money for their work - especially today.
 The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money OnlinePublication Date: 9 May 2012
The Laptop Millionaire provides easy to follow step–by–step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs.
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By Carrie Wilkerson
£15.99
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Good Idea, Now What?: How to Move Ideas to Execution
By: Charles T. Lee Whether you′re just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution.
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By Cheryl D. Rickman a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies and managing a team that will drive your vision forward with you. Â
Just Start: Take Action, Embrace Uncertainty, Create the Future
By: Leonard Schlesinger & Charles Kiefer "Just Start" draws both from academic research and proven practices in organizations to lay out a simple yet reliable method for moving forward on anything when you are faced with volatility. Â  Start Your Own Self-Publishing Business 3/EPublication Date: 20 May 2012
In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.
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Eric Ries The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Â Â Â
By Zachary Love Startup Basics is an insightful guide into how to turn a million-dollar idea into a profitable business -- starting with the basics. Â
By Yujen Chen  When it turns to on-Internet Site SEO, there are very important factors concerning the actual structure and anatomy of your website that you need to pay unique consideration to in purchase to effectively optimize your website for Topmost Search engine rankings.   Keyword Intelligence: Keyword Research for Search, Social, and BeyondPublication Date: 22 November 2011
Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels.
Digital Leader: 5 Simple Keys to Success and Influence
By: Erick Qualman Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Â
Lisa Macpherson The Zurich Tax Handbook 2011-12 Â is a detailed, up-to-date and user-friendly tax guide. It explains key aspects of taxation in a simple and accessible manner, providing worked examples, checklists, definitions and tax-saving hints.
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By: Rebecca Benneyworth, Lynnette Bober, David Heaton, Julie Ward Published as part of a two-volume set, this highly practical tax book  provides expert guidance on how to approach real-life computations by  detailing all the relevant points from current legislation, case law and  other official material in the required format.  Finance
By: Alastair Day Mastering Cash Flow and Valuation Modelling is your practical step-by-step guide to planning and building cash valuation models. Financial Accounting
Publication Date: 5 Mar 2012
Weygandt′s Financial Accounting, 8th Edition, builds upon previous issues by offering a more in–depth introduction to financial accounting with a continued focus on relevant examples based on everyday life. The goal is to help readers further understand the fundamental concepts necessary to use accounting effectively today, as well as an introduction to IFRS and how to use accounting in the future. Kimmel, Weygandt and Kieso present real financial statements and establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information.
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Barry Cushway The Employer's Handbook provides reliable, unambiguous advice for small - and medium - sized employers, clearly identifying both the legal essentials and best practice guidelines for effective HR management, including information on benefits, contracts, maternity/ paternity rights, disciplinary issues and data protection. Â
No Fail Hiring: Your Ultimate Guide to Attracting & Recruiting Top Players in a Troubled Economy Publication Date: 29 February 2012
This book is about helping business owners surround themselves with loyal, productive, and dedicated people who can share their passion for performance, profits, and purposes. It is a practical guide to select only real performers while avoiding potentially fatal legal trouble related to personnel selection.
            Marketing Â
David Meerman Scott The one–of–a–kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this guide offers actionable strategies that can be implemented immediately. Â
   Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it RightBy Matthew Toren and Adam Toren £13.99
 Bold As Brass: My Story Hilary Devey
Publication Date: 24 May 2012
Hilary Devey is one of our most remarkable entrepreneurs and was an instant sensation when she appeared on Dragon's Den. Now, in this powerful memoir, she reveals the full story of her turbulent life.
 Idea Man: A Memoir by the Co-founder of Microsoft Steve Jobs: The Exclusive Biography
By: Walter Isaacson An extraordinary book which  gives us a unique insight into the life  and thinking of the man who has single-handedly transformed the way we live today.
Breakthrough Entrepreneurship
Publication Date: Mar 2012
What separates the world's extraordinary entrepreneurs from the millions more whose efforts fail to achieve a breakthrough? The most important distinction is whether they have access to the proven entrepreneurial framework that the top performers use to build value and achieve their goals. Without this kind of structure and guidance, even the brightest, most tenacious innovators most often fall short. Â
Transformative Entrepreneurs: How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded
By: Jeffrey A. Harris Provides a fascinating perspective on those enterprises and entrepreneurs that have changed the landscape of society while highlighting the challenges and excitement of launching new innovative businesses. Â
By: Brian Solis The End of Business As Usual will change the way you view the  world of business, from sales and marketing to customer service and  product development to leadership and culture. Business
By Paul Gunter (Author), Andrew Shorten Â
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Francis Frei & Anne Morriss This title offers a completely new and systematic approach for greater productivity, profitability, and competitive advantage through service. Â  Entrepreneurship, Innovation and Business ClustersPublication Date: 1 May 2012
In "Entrepreneurship, Innovation and Business Clusters", Panos Piperopoulos provides a comprehensive introduction to what entrepreneurship is all about, how and why entrepreneurs innovate and how innovation systems operate.
 The Small Business Bible: Everything You Need to Know to Succeed in Your Small BusinessPublication Date: 10 May 2012
Whether you′re a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn′t!) and includes scores of tips, insider information, stories, and proven secrets of success.
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Speaking As a Leader: How to Lead Every Time You Speak... from Board Rooms to Meeting Rooms, from Town Halls to Phone Calls
By: Judith Humphrey With Speaking as a Leader, you′ll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters. Â
Management Stripped Bare: What They Don't Teach You at Business School
Publication Date: 3 Mar 2012
Takes the reader through the very material that they not only don’t teach you at business school but can’t teach you – common sense borne out of experience. Â
By: David B. Audretsch and Albert N. Link Entrepreneurs generally lack the marketing capabilities necessary to bring their new product to market. To engage the resources required to do this, they must somehow place a value on the enterprise. However, all of the methods of valuation currently available are based on the use of historical or current revenues, and therefore are not applicable to an entrepreneurial enterprise with a first-time product. Â  PR Today: The Authoritative Guide to Public RelationsBy: Professor Trevor Morris, Professor Simon Goldsworthy
Publication Date: 25 November 2011
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads: A Guide to Creating Great Advertising
By: Luke Sullivan
Publication Date: 23 Mar 2012
Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You′ll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.
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By: Anthony Bradley & Mark Mcdonald This book focuses on the business and management use of social media,  not on the technologies themselves. It teaches leaders how to produce  predictable business results using collaboration tools, and how to focus  on desired results while freeing employees to create their own  roadmaps. Â
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, email, and More
By: Kipp Bodner & Jeffrey Cohen This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Â
The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
By: Nancy Flynn The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step–by–step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. |
